Canadian Expansion
Aristocrat Interactive has strengthened its position in the Ontario market with the launch of Betition Online Casino. This is the second white-label casino that Aristocrat has launched in the province following MagicRedCasino’s debut in November 2024.
Canada, and Ontario in particular, has become a key strategic market for Aristocrat Interactive over the last 12 months. Aristocrat Interactive is a new business segment which combines Anaxi, NeoGames, Aspire Global, BtoBet, and Pariplay under one umbrella. One of its main focuses is white-label casino brands.
Thanks to this extensive business model, the company has already been able to make significant inroads in the Canadian market, with PariPlay and NeoGames already proving to be big hits in North America. The company has spoken at length throughout 2024 about the huge potential that the Canadian and wider North American markets offer.
Last summer, Aristocrat also secured a deal to launch a range of games on Play Alberta, which is the only regulated online casino in Alberta, giving the company a significant presence in the province.
Betiton has now become the latest licensed brand in the province, with the Alcohol and Gaming Commission of Ontario listing it as a licensed iGaming operator on December 13th, 2024. The site is now live in the province. Betiton has also launched with Aristocrat in two other regulated markets.
Helping Clients Explore Regulated Market
Managing director of Aristocrat Interactive iGaming White-Label, Jonathan Chilton, has said that the successful launch of Betiton is a demonstration of Aristrocrat Interactive’s commitment to helping its operating partners enter competitive, regulated markets.
Speaking of the move, Chilton said “We are excited to help bring Betiton online in Ontario and look forward to seeing them deliver an exceptional gaming experience to players in the region.”
