Online casino players in Ontario will have a brand new online casino to enjoy, with BetMGM launching its brand-led Wheel of Fortune casino in the province. This is the second major North American market the casino has entered following its debut in New Jersey in 2023.
Recognisable Brand
The Wheel of Fortune Casino is the second major branded casino that BetMGM has launched in North America. The site is themed around the iconic game show Wheel of Fortune, which is a hugely recognisable brand in the region. It has been launched in collaboration with Sony Pictures Television and IGT.
The casino launched in New Jersey last year and has been a hit with players in the state. Ontario is a key strategic market for BetMGM, and its own casino brand is popular among residents.
The casino features a range of Wheel of Fortune-themed slots and games, many of which were developed by IGT. Titles include "BetMGM Wheel of Fortune Triple Extreme Spin," "Wheel of Fortune Elegant Emeralds," and "Wheel of Fortune Megaways."
Increased Presence
The launch comes as BetMGM seeks to expand its presence in Ontario and strengthen its grip as a leading operator in North America. Market expansion is a huge target for the company this year, which reported a 6% revenue increase in the first half of the year, with revenue reaching $1 billion.
BetMGM holds a 13% market share in the US and Ontario for casino and sports betting, with a 22% share of the US iGaming market, making it one of the most dominant and recognisable brands in the region.
