Betr, the sports betting company founded by Jake Paul and Joey Levy, has signed a partnership with Betting Ladies, a US-based community for women involved in sports betting. The deal will put an emphasis on the involvement of women in the US sports betting scene.
Mutually Beneficial Deal
As per the deal, Betting Ladies will be able to utilise its sizeable following in combination with Betr’s industry-leading platform to put a focus on the role of women in the sports betting industry.
The deal will see Betr create custom content tailored specifically towards the Betting Ladies audience. This begins with a piece called ‘Betting Ladies Breakdown Game 5 of the NBA Finals’, which will be made available across Betr’s platforms. It is hoped that Jake Paul’s considerable social media following and expertise will help the initiative grow.
The partnership will deliver a range of initiatives, including sports betting content, educational resources on gambling, and unique opportunities for women to actively engage in sports and sports betting, fostering a more inclusive and diverse sports betting community.
Breaking Down Barriers
Betting Ladies was founded in 2023 and has been a popular destination for women sports bettors in the US. The community offers feedback, advice, and betting tips to female bettors and is continuing to expand at a rapid rate.
Val C Martinez, Betting Ladies Founder said that with this partnership, the two companies can continue to break down barriers and empower women, enabling them to enjoy sports betting to the fullest.
Betr shares this vision, with Mike Denevi, the company’s Head of Media saying that Betr is committed to making sports more accessible and that this new partnership allows the company to further its mission by reaching out to a diverse audience and providing them with the tools and platforms they need to succeed.
