The Canadian Football League (CFL) and the British Columbia Lottery Corporation (BCLC) have announced that PlayNowSports, the latter’s online sportsbook, will be the official sports betting partner of this year’s Grey Cup.
Reasons to Celebrate
British Columbia is set to play a big role in this year’s Grey Cup, which is the biggest event in the Canadian sporting calendar. The BC Place Stadium in Vancouver will host this year’s event, which will be held on Sunday, November 17th. This will be the first time the province has hosted the event since 2014.
To celebrate this exciting new partnership, the CFL and BCLC will hold a special celebratory contest for fans in British Columbia. The winners of this contest will receive two tickets to the Grey Cup final, two Grey Cup Festival passes, travel, accommodation, and $500 in PlayNow Sports Free Bets.
BCLC is the only legal gaming operator in the province, and it is expected that it will run several price boosts and further promotions during the build-up to the Grey Cup final.
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Winners All Around
The BCLC and the CFL both spoke positively about the new partnership. BCLC COO Dan Beebe said that the company was proud to have PlayNowSports as the official sports betting partner of the Grey Cup.
He said everyone involved was a winner, adding that the BCLC works every day to generate wins for the great good and serve in the best interests of the British Columbian communities. He finished by saying they were thrilled to be bringing everyone together in the name of sports and community.
The CFL’s Chief Revenue Officer, Tyler Keenan, talked of the importance the partnership would have in strengthening the connection between the BCLC and the league. He said, “Our work with BCLC allows fans to deepen their connection to the league, but more importantly, it strengthens our efforts to support British Columbians and the community through the valued programs and services they rely on every day.”
