In-demand slot and games developer Play’n Go has made further inroads into the Canadian market through a deal with Loto-Québec. The deal will see the Swedish company’s full portfolio be made available to players on the Loto-Québec website.
North American Expansion
The deal is the latest in a string of moves that will see Play’n Go further establish its position as a leading content provider in Canada and the wider North American market. The leading developer recently announced a deal with DraftKings in Michigan, as well as a partnership with Pokerstars in Pennsylvania at the end of April.
The company is already active in Ontario, becoming one of the first suppliers to receive a license there when the market opened in 2022. It will now get the opportunity to provide players in another province with its innovative brand of gaming.
Players will gain full access to Play’n Go’s portfolio. This includes popular hits like Reactoonz, Book of Dead, and Rise of Olympus, as well as more modern hits like 3 Clown Monty 2 and Pandastic Adventure.
A Clear Vision
In a press release, Magnus Olsson, Chief Commercial Officer at Play’n Go, said: “At Play'n GO, we have always been clear in our vision to be active in every regulated market in the world, and this partnership with Loto-Québec is the next step on that journey.
"Our past success in Canada gives us confidence that players in Québec will enjoy the best Play'n GO content, and we look forward to many years of success with Loto-Québec in the province."
Stéphane Martel, Head of Product and Innovation at Loto-Québec, also enthusiastically spoke about the deal. Martel said that, as the sole operator in Québec, their company prides itself on offering the best in online gaming entertainment and working closely with developers like Play’n Go to ensure they can do that.
While Québec is not likely to fully open its doors to online gambling in the way Ontario has done, deals like this provide a positive outlook for the future of online casino and gaming in Canada as a market.
