New Partnership
Industry-leading content provider Playson is set to enhance its presence in the UK thanks to an exciting new partnership with Rank Group.
Rank Group operates several leading UK casino brands, ensuring Playson’s product will reach more eyes than ever before.
Innovative Slot Action
As per the deal, Rank Group will integrate Playson’s full range of innovative slots and games onto its casino platforms. This includes leading games like Royal Coins 2: Hold and Win, Energy Coins: Hold and Win, Coin Strike: Hold and Win, and many other games.
Rank Group is one of the biggest casino operators in the UK. The company has been in the UK gambling industry since 1937 and is now established as one of the leading online casino operators.
Leading British brands like Mecca Bingo and Grosvenor Casino are all owned and operated by Rank Group, with players on both sites now recieving full access to Playson’s games. The integration will be overseen via Pariplay’s Fusion Platform.
Further UK Growth
Speaking about the deal, Playson’s Sales Manager Paul McInnes said, “We are thrilled to enjoy further growth in the UK with this major partnership and continue to offer our unparalleled array of slots to players across Europe.
McInnes praised Rank Group’s presence in the UK, saying that he believes the combination of Rank’s reputation and Playson’s creative approach to online slot gaming will deliver significant business growth for both parties.
The Rank Group were also enthusiastic about the deal. Casino Games Manager Nolan Frendo praised Playson’s slots, saying that they are extremely popular with players and that Rank Group is excited to integrate their games across its iconic brands.
Frendo finished by saying, “We are sure our players will enjoy discovering the Playson slots we now offer and look forward to discovering what the future holds for our partnership.”
