There are several locations in the world that have become hot spots for the world of iGaming, including the likes of Malta, Gibraltar, The Philippines, and Estonia, but few have dominated the industry quite like London. The English capital remains the city to conquer if you really want to make a name for yourself in the world of iGaming, and while the industry is changing, it still remains a global hub for gambling companies for a multitude of reasons.
Regulated Market
The United Kingdom Gambling Commission is one of the most respected regulators in the iGaming world. The body sets a high standard within the industry, and by earning its seal of approval, UK gambling sites are instantly establishing themselves as credible outfits.
It is also seen as one of the most forward-thinking markets in the industry, and by being a part of it, operators can ensure they stay ahead of future developments elsewhere.
Aside from this, the regulator also has flexible taxes and tariffs in place on iGaming industries. Whereas some countries and markets apply high taxes on operators and the players, the UK remains comparatively flexible, with its pro-industry approach helping operators flourish. Brexit, while a controversial move, has freed the UK up to make its own moves when it comes to gambling regulation.
A Global Financial and Cultural Centre
London is one of the most popular and influential cities on the planet. The British capital is home to over 9 million people and is one of the wealthiest cities in Europe. It is also a hot spot for sports, technology, and business.
For sports gambling companies, there are very cities in the world that present the marketing and partnership opportunities that London does. Many of the world’s biggest sports teams compete in the city, and it attracts millions of sports fans from around the world every year.
Of course, it is not just sports that pull people in, with London being one of the cultural capitals of the world, ensuring that operators can put plenty of eyes on their products.
There is no denying that London also has some serious money and talent floating around. The city has a high cost of living and wages, and by being active there, operators can tap into a highly qualified workforce to help their businesses grow.
Finally, London is also home to a lot of start-ups, payment processing companies, major banks, and fintech companies. All of these contribute to a strong ecosystem that creates the perfect environment for gambling companies to flourish.
A Global Financial and Cultural Centre
Major Players
One of the biggest reasons London has become such a global player in the iGaming market is the companies that are established there. Most of the major players in the industry are either headquartered or have an office in London.
Companies like the Entain Group and Flutter Entertainment are just a couple of examples of the kind of major gambling companies that have a presence within the city. It also holds multiple industry events and conferences throughout the year, all of which make it the perfect place for networking, hiring talent, and growing an iGaming business.
Access to an in-demand market
Another major reason London is such an attractive market for operators to set up in is that the British gambling audience is one of the biggest in the world. Gambling, especially sports betting, is engrained within British culture. As a result of this, the industry there is worth billions, and by being present within the country, operators have direct access to this.
Getting regulated in the UK provides operators with a direct link to one of the most active markets in the industry. By being a part of the capital city, operators are also able to build connections, stay up to speed with all of the latest developments, and be at the beating heart of the iGaming industry.
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The Future
The iGaming industry is in a constant state of flux. Things can change extremely quickly, and the UK gambling industry is a prime example of this. Regulations have tightened up somewhat in recent years, and new markets have emerged internationally that threaten to challenge the status quo.
The rise of iGaming in North America, as well as a growing industry in Asia, does put London under some pressure. However, for all of the reasons highlighted throughout this article, the city looks set to remain strong. It is always going to be an attractive spot for gambling companies to set themselves up. London’s success, not just as an iGaming hub but as one of the world’s leading cities, has come down to its ability to adapt, and it will no doubt continue to do so in the iGaming world.
The Future
