Partnership Extended
Premier League giants Newcastle United have announced they have extended their partnership with leading US bookmaker and casino brand BetMGM.
The move comes following a successful first year in partnership and will now see BetMGM continue to enhance its presence in the UK market.
Exceptional First Year
Newcastle United’s chief commercial officer, Peter Silverstone, has said that the deal was extended following an exceptional first year’ between the two parties. The company’s first announced their partnership in 2023 and has seen positive results.
BetMGM is one of the largest casino and sports betting brands in the world, and it has hit the ground running in the UK after making its market debut in 2023. The deal with Newcastle is one of the biggest drivers of this early success, with the Premier League club putting millions of eyes on the brand each week throughout the Premier League season.
Exclusive Experiences
This extension will also bring some additional benefits for both parties. BetMGM will get exclusive access to Newcastle United's first-team players, allowing them to create exciting content and experiences for fans and customers.
Sam Behar, UK director at BetMGM, spoke with great excitement about the new deal. They said ‘“The club is incredibly ambitious, and their drive perfectly aligns with our Group’s core values. I can’t wait to get this season started and see Newcastle United continue on their journey.”
BetMGM’s logo and branding will continue to be displayed around St James Park, the club's home ground. BetMGM also has other close links to the city, with its UK headquarters based there.
