Late Night Roulette Action
Late-night TV viewers and casino fans in the UK have a new live casino game to bet on, thanks to PlayOJO. The popular online casino has launched its new live casino show centred around the company’s Live Roulette offering on Channel 5.
Channel 5 has hosted former live betting game shows, and this new show premiered on the channel on August 8th. It uses a live roulette wheel that viewers can bet on using their mobiles and other portable devices. It is broadcast on Channel 5 live every night between 1 am and 3 am.
While the focus is on the Live Roulette game, the show is also used to promote other PlayOJO content and products. It is hosted by Kellie Gnauk, a West End Musical star, and David Butler, a TV host with links to the French football club Paris St Germain.
The live roulette table that is used in the show is produced by Pragmatic Live. Pragmatic Live is one of the industry’s leading live casino providers, and you can find reviews of its live casino games here at Gambling Zone.
The show has been a collaborative effort, with PlayOJO working closely with All Respond Media, a famous media agency in the UK, for the launch. Channel 5 also worked closely with FruitSalad, a well-known French production agency.
It’s Alive Campaign
The launch of the PlayOjO Live Casino Show is part of the company’s wider ‘It’s Alive’ marketing campaign. The aim of this campaign is to help establish PlayOJO as one of the industry’s leading live casino providers. Currently, the operator’s live casino offering gives players the chance to play top games like Mega Wheel, Funky Time, and Monopoly Live, among others.
Andrew Steddy, the operator’s head of global product marketing, revealed that becoming a go-to provider for live casino products is one of the company’s main objectives in 2023. He went on to say that it is on its way to achieving that goal and that the products are being well-received by players.
PlayOJO is one of the UK’s top online casino providers. The site is owned and operated by Skill On Net and is home to over 2,000 different slots and games. Its live casino selection, as we have mentioned, is widely considered to be among the best that UK players have available.
