New Deal
Industry-leading casino content provider Pragmatic Play has expanded its live casino presence by signing with leading operators LeoVegas and BetMGM. Both companies will receive full access to the developer’s innovative brand of live casino content.
Pragmatic Play’s live catalogue will be available at BetMGM.co.uk and LeoVegas.com. The developer will provide personalised versions of their popular live casino game, Auto Roulette for both casinos. This exciting game gives players the chance to land wins of up to 500x their stake.
Industry-Leading Live Casino Content
LeoVegas and BetMGM will also receive access to industry-leading live versions of blackjack, baccarat, and roulette, as well as live TV show-style games like Boom City, Vegas Ball Bonanza, and Sweet Bonanza Candyland.
This move comes after the developer also started providing its content to leading Flutter brands, Paddy Power and Betfair. All of these moves are part of a wider expansion plan for Pragmatic Play, with the company further establishing itself as the industry’s leading live casino content provider in the UK and other key markets.
The company has also expanded into other regulation markets during 2023, striking deals with Nike in Slovakia and bet365 in Spain and Sweden. It has also made major moves in the US market, including the recent exclusive American launch of the Piggy Blitz slot with BetMGM.
A Major Player In The UK Market
This new deal will also help BetMGM bolster its position in the UK market. The American-based operator debuted in the UK earlier this year and has been busy establishing itself as a go-to provider of casino and sports betting content.
Irina Cornides, Pragmatic Play COO, said, “This partnership with BetMGM and LeoVegas represents an exciting milestone for Pragmatic Play as we continue to deliver outstanding entertainment experiences in live casino.”
Cornides added that the customisation options provided by the developer’s content allow operators to stand out from the crowd by offering branded content.
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