Premium Casino Content For Flutter Brands
Premium casino content provider Pragmatic Play has expanded on its pre-existing relationship with Flutter by providing live casino content for its brands. Paddy Power and Betfair will now receive full access to Pragmatic Play’s industry-leading live casino offering.
An Industry-Leading Portfolio
Premium casino content provider Pragmatic Play has expanded on its pre-existing relationship with Flutter by providing live casino content for its brands. Paddy Power and Betfair will now receive full access to Pragmatic Play’s industry-leading live casino offering.
Pragmatic Play and Flutter have been working together since 2019. Their previous deal saw Flutter brands gain access to the developer’s selection of innovative slot games, including popular titles like the Big Bass Bonanza series.
As per the new deal, Paddy Power and Betfair will be able to offer Pragmatic Play’s industry-leading live casino content to all of its customers. Players will be able to enjoy innovative live casino games like Sweet Bonanza CandyLand, Snakes & Ladders Live, and Mega Wheel, as well as all upcoming titles from the developer.
Customers will also be able to play all of the provider’s classic live casino content, including live versions of titles like Roulette, Mega Roulette, Baccarat, and Blackjack. Pragmatic Play broadcasts all of its live casino content from a custom-built studio using the highest-quality streaming equipment and experienced, professional dealers.
Strong Presence
This new deal with Flutter cements what is already a strong position in the UK market for Pragmatic Play. As well as the aforementioned Flutter brands, the company’s products are already available at a wide range of top online casinos.
Pragmatic Play is one of the industry’s leading provider with a presence in several key European markets. It has already expanded into Spain and Sweden this year following a deal with popular operator bet365. It also recently partnered up with Niké in Slovakia at the end of November.
Speaking on the new deal with Flutter, Irina Cornides, the company’s COO described Paddy Power and Betfair as iconic brands in the UK. Cordines said that the two companies have reputation for delivering exciting, standout entertainment, and that they were proud to be offering their live casino content to their customers.
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