New Deal
Premier League side Southampton have announced Rollbit as their new front-of-shirt sponsor ahead of the 24/25 season.
The new deal will see the casino and sports betting company’s logo displayed on the front of the team’s shirt, as well on advertising around the club’s home ground, St Mary’s.
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Massive Exposure
Rollbit was launched in 2020, and the operator describes itself as ‘crypto’s most innovative casino’. The site offers a wide selection of online slots and games and allows players to bet on their favourite sports and esports.
The operator has been increasing its global visibility over the last year, and Southampton will not be the only major team to wear the company’s logo. It has also announced a sponsorship with Serie A giants Napoli and FaZe Clan, the world’s most popular esports gaming team.
The operator's biggest deal to date is with Southampton, and the Premier League’s global audience of millions will ensure the brand's visibility worldwide.
Incoming Ban
The deal between Rollbit and Southampton is the latest in a string of gambling sponsorships announced before the new season. Most notably, Crystal Palace announced a partnership with Bet88, with many fans questioning the legitimacy of the company and the decision-making process as their past activities were brought into dispute.
The Premier League announced a ban on front-of-shirt sponsorship from the end of the 25/26 season, which gives sponsors two more years to gain this level of exposure. While the ban doesn’t cover shirt sleeves, it will still significantly reduce the impact their branding can have.
A Dynamic Fusion
Southampton expressed great enthusiasm about the new deal, with CRO Greg Baker describing the partnership as ‘A dynamic fusion of technology and sport, at an exciting time for the club as we embark on our journey back in the Premier League. Together, we look forward to creating unforgettable moments for our fans.”
Rollbit was also delighted to announce the deal, describing Southampton as the perfect club to work with as it continues to embark on its journey.
Southampton will return to the Premier League after a one-year absence. The club sealed promotion in a dramatic play-off final at Wembley in May, defeating Leeds United 1-0. They will start the new campaign with the long journey north to Newcastle on August 17th. You can keep up with all of the latest Premier League tips and previews here at Gambling Zone.
